Make smart business decisions with the best market researchers in Leeds!
Years ago, my mate Alex and I both kicked off our own boutique businesses. The only difference? He had the smarts to hire a market research analyst, while I went full DIY mode, convinced I could wing it.
Fast forward to 2025—Alex is off to his third Bali trip. I, on the flip side, have to crunch numbers just to make a London visit work. Not really a sob tale, but it could still be better.
Moral of the story? A brilliant analyst is game-changing. They’ll keep you ahead of trends, help you outmanoeuvre competition, and ultimately, make sure your business gets to the promised land.
So, if you’d rather be on a tropical beach than a shabby flat, you know what to do. We made the process easier by listing Leeds’s finest market research pros below.
How much does market research cost in the UK?
Market research in the UK generally runs from £1,800 to £2,500 for basic projects. More complex services like brand tracking are pricier, with fees ranging from £10,000 to £15,000.
Key factors affecting the price include project scope, sample size, methodologies, and data analysis.
1. Blue Yonder Research Ltd
Address: 4325 Park Approach, Thorpe Park Gardens
Contact Details: 0113 204 4020
Operating Hours: Daily – 9 am to 5 pm
Run by ESN-affiliated data scientists and coders, Blue Yonder sorts my friend’s market research—and it adds up. For one, this R&D specialist has been running since 2002 and is part of GRIT Global’s top 50 Innovative Companies list.
They also cover qualitative and quantitative research. Sample solutions include category and market needs, breaking down customer behaviour or market gaps to map out a solid product/service development.
On the qualitative side, they run interviews and focus group discussions—quite handy for getting into the minds of diverse clients.
Real-world product testing is in the books as well. That way, you dodge expensive post-launch issues while trialling your products’ reliability.
Their client list is no joke either, featuring big, global brands like L’Oreal and Lansinoh.
That said, responses aren’t always the quickest, taking hours, sometimes even days. Parking is also tricky for participants required to test products in Blue Yonder’s facility.
Polite and Welcoming
‘Great facilities for market research, safe a polite and welcoming, ease to find and good road access.’
– Tony Goose, Google Review
Creative
‘Professional and creative research agency.’
– Sue Hepworth, Google Review
2. Aim Higher Marketing & Consulting
Address: 6 Wellington Pl
Contact Details: 0113 403 7340
Operating Hours: Mon to Fri – 9 am to 5 pm
If you’re searching for market researchers with a social media-centric approach, Aim Higher Marketing & Consulting ranks among the city’s best.
They create research-backed roadmaps by analysing clients and competitors and identifying the most efficient digital marketing channels.
Juvida Clinics is one business that backs Aim Higher’s effectiveness. The clinic saw a surge to 300 consultations per month after working with them.
Their focus is on SMEs, though. Bigger businesses can find stronger alternatives here.
Communication is another weak spot. They’re sluggish with email responses—sometimes, not even responding at all.
If that’s not a dealbreaker, you’ll enjoy their SEO-driven approach. That means they conduct studies and plan moves with Google optimisation in mind.
We also like their real-time analytics, which helps track/adjust marketing efforts on the fly. Moreover, those who can’t afford Aim Higher’s social media and SEO-centred research services can opt for a training course so they can do it themselves.
Very Informative and Helpful
‘Luke and his team over at Aim Higher Academy are excellent. I bought the course, and am still going through it..loving it so far. I must add that i just came off of a free video training that he did, one of many that he has done and offered since i have joined. It was spectacular, very informative and helpful, with him even hosting a Q&A afterwards. I would recommend a 100%’
– D Maj, Google Review
Amazing Support
‘Superb service and amazing support, (every time I needed a support question answered I got it within 24 hours). Now it’s even better with 24 hour support for the Appointmatic product I use. Quite simply, I can’t recommend Luke and his team highly enough.’
– Roy Carter, Google Review
3. Sense:lab Market Research Facility
Address: Unit 3 Killingbeck Dr
Contact Details: 0113 484 0079
Operating Hours: Daily – 9 am to 5:30 pm
Most businesses need sensory research, making Sense:lab a must here. It’s a speciality they’ve been doing for over 20 years.
Their approach is field-work-based, pulling insights based on consumer behaviour and sensory experiences.
A crucial factor helping them gather such data is their many advanced testing centres, built in collaboration with consumer goods companies (CPGs) and fragrance houses.
These facilities are fully controlled, meaning external factors won’t interfere with food, beverage, cosmetic, and fragrance testing. If your business doesn’t market said products, though, they won’t be the right fit.
On the upside, there’s a qualitative element. Real-time reactions are captured and followed up with interviews.
Sense:lab’s screening process is also rigorous. That’s terrific news if you want several, diverse, and unbiased respondents.
However, they lean more on known brands, like Unilever and Reckitt.
If you don’t mind splurging, they’re a win. Their ESN membership and MRS awards are solid proof.
Being part of ESN (European Sensory Network) means they have exclusive access to the latest sensory and consumer research trends/methodologies.
Besides that, an MRS award confirms that Sense:lab has made significant contributions to market research. They specifically received the ‘Highly Commended’ award, granted to those who set new industry standards.
4. Brand Ambition
Address: 3rd Floor, Bank House, 27 King St
Contact Details: 0113 208 9930
Operating Hours: Mon to Fri – 9 am to 5 pm
Having a no-fuss, results-driven approach greatly helped Brand Ambition’s case. We say that because their four-phase approach is handled end-to-end, emphasising visibility boosts without drowning clients in jargon.
Naturally, it kicks off with in-depth competitor and market research. What’s refreshing is that the data will also be used to refine branding, may it be via multimedia content or your company’s very logo.
Moreover, SEO is part of the deal. You won’t need to ring up another agency to optimise your digital footprint.
The final stage is digital and paid advertising, extremely useful for lead generation or audience engagement. If you need proof that this approach works, Brand Ambition’s rich portfolio is one.
As for hiccups, they close shop on weekends and don’t hold key accreditations like ISO 27001 or an ESN affiliation.
The silver lining is they’re Google Partners and part of the Northern Affinity group.
Quality Work
‘It’s always great to find a brand that is strong in identity and creates quality work but to find one that mirrors your own ambitions and ethics and puts the same work into your business is few and far between. The guys have been a real rock for us in what’s been an awful year. Thankyou.’
– Paul Cowen, Google Review
Very Impressed
‘Very much enjoying working with Brand Ambition, starting to see the benefits of all the hard work. Very impressed.’
– Jake Findlay, Google Review
5. MRFGR – Market Research for Greater Results
Address: 2 Wellington Pl
Contact Details: 0113 815 0205
Operating Hours: Daily – 9 am to 5 pm
Operating for over 10 years, Market Research for Greater Results (MRFGR) is one of the most comprehensive options on this list.
Just look at their set of offerings. Qualitative and quantitative options are available, with 5+ services to boast. Think focus groups, fieldwork, product testing, and even remote research led by moderators.
MRFGR also has budget-friendly survey options. These reach diverse audiences and even your staff, fantastic for workplace satisfaction studies.
Another thing we like is the availability of UK-wide forums and chat sessions. You can use these to get valuable data from experts and other business owners, including foreign ones.
Their client list is impressive as well. Big names like Samsung and Vodafone trust them, which says a lot.
The catch is they’re in high demand. Best be quick to secure services.
Also, they don’t hold ISO 27001 or an ESN membership, like the previous entry.
Friendly and Professional
‘Great opportunity to make a difference by giving views and opinions. Friendly and professional interaction with staff.’
– Lois Ainger, Google Review
Well Coordinated
‘Great experience!!!
Everything was well explained and well coordinated. Was happy to get an opportunity to take part in the survey.’
– Mona Kheskani, Google Review